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Original Title:	99 Francs
ISBN:	2070315738 (ISBN13: 9782070315734)
Edition Language:	French URL http://www.gallimard.fr
Series:	Octave Parango #1
Characters:	Octavo Parengo
Literary Awards:	Independent Foreign Fiction Prize Nominee for Shortlist (2003)

99 francs (Octave Parango #1)

Frédéric Beigbeder

Paperback | Pages: 304 pages

Rating: 3.57 | 12443 Users | 421 Reviews

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Title	:	99 francs (Octave Parango #1)
Author	:	Frédéric Beigbeder
Book Format	:	Paperback
Book Edition	:	Deluxe Edition
Pages	:	Pages: 304 pages
Published	:	July 31st 2004 by Gallimard (first published August 2000)
Categories	:	Fiction. Cultural. France. Contemporary. European Literature. French Literature

Relation Toward Books 99 francs (Octave Parango #1)

En ce temps-là, on mettait des photographies géantes de produits sur les murs, les arrêts d'autobus, les maisons, le sol, les taxis, les camions, la façade des immeubles en cours de ravalement, les meubles, les ascenseurs, les distributeurs de billets, dans toutes les rues et même à la campagne. La vie était envahie par des soutiens-gorge, des surgelés, des shampoings antipelliculaires et des rasoirs triple-lame. L'œil humain n'avait jamais été autant sollicité de toute son histoire : on avait calculé qu'entre sa naissance et l'âge de 18 ans, toute personne était exposée en moyenne à 350 000 publicités. Même à l'orée des forêts, au bout des petits villages, en bas des vallées isolées et au sommet des montagnes blanches, sur les cabines de téléphérique, on devait affronter des logos "Castorama", "Bricodécor", "Champion Midas" et "La Halle aux Vêtements". Il avait fallu deux mille ans pour en arriver là.

Rating Appertaining To Books 99 francs (Octave Parango #1)

Ratings: 3.57 From 12443 Users | 421 Reviews

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Cruel satire. The book is not only about marketing, advertising, fun, sex, drugs and Nirvana, it is also about love, obsession and possession. Many men know how to love, but don't know how to keep it. After reading it I realised that I need to take life easier, just relax and enjoy your yoghurt.

I would have rated this higher if the translation was better. It was not bad enough to ruin my enjoyment of the book, but close. For some odd reason the translator decided to switch the setting of the story from Paris to London creating some awkward passages. Despite this, I'd still would recommend it and when my skill level improves, I will re-read it in the original French.

You can buy everything even be, especially me. I love not only book, also that film was great. It is impossible to add something to this book, everybody will find there something special. Here in Russia many people compare this book with Generation P by V. Pilevin. They both about advertisment influence to nation, but Beigbeder was more romantic, and Peleven more down to earth. Beigbeder told + love story, Pelevin told former soviet union + story. So no need to compare.

I hated the main character throughout the book, because it manages to possess all the personlity traits I very much dislike in people. But I did try to understand him. Octave thought he could have everything with money and power - even love and sincere feelings. Success makes it very easy for him to look like a person who lives everyone's dream. Underneath the perfectly polished mask there is a complete emptiness which Octave tries to fill with drugs and disgustingly arrogant behaviour.

He is annoying, frustrating, provocative and sometimes disgusting, but many of his ideas are unfortunately true. We all have price, all our choices are controlled, advertisement world is f**ked up, we get it. But gosh, over 200 pages of self-centered love, describing how cool am I, and how I hate the world I literally live in every day - it is too much. And towards the end it makes very little sense, though you may try to fish out some very meaningful insights.

'99 francs' is a very enticing read. Beigbeder, who used to work as a publicitary agent, wrote a vehement attack on the world of billboards, catchy slogans and consumerism. And what's even more - it's pretty damn funny.We follow the adventures of a publicity hotshot called Octave, who is writing down his story in an attempt to get fired from his job. Everything he does to get himself fired backfires though, resulting in a promotion, big bonuses and bigger contracts. It's a world where vile

No matter how hard I tried, I could not finish this book. The vulgar tone of the author and his constant description of cocaine intake make it hard to absorb any marketing industry facts. I find it strange and sad that people would look up to the author like Beigbeder for advertising/marketing insights and are willing to absorb any bs that this author will spoon feed them. Furthermore, I do not understand why would I use this person as an industry reference when the only thing I know, it that